You can learn a lot from your competitors when it comes to social media marketing. Everything they share is in the public domain – all you need is someone who can pick it all apart and help you learn from it. Understanding the approach of similar and competing brands means you can save time and stay ahead.
It can be difficult to know exactly which social tactics will work for your brand and resonate with your audience best. Seeing where brands in your sector have failed and succeeded gives you the test bed and experience of many campaigns.
We’ll report back to you on a broad range of areas from your most prevalent competitors. We’ll assess their profiles, use of graphics and other content, how they may be utilising paid media and what their overall strategy appears to be. From this, we’ll make recommendations to you and your business moving forward.
A competitor analysis includes:
Analysis of your 3-4 biggest competitors’ social media profiles
A breakdown of their strengths and weaknesses; their best and worst content
Our assessment of the underlying strategies and tactics at play
Your best tactics based on our findings
This is a one-off piece of work, which will be delivered as a digital document. It will be approximately 1000 words in length and include images and links, however, the content of each report varies between projects. We also include a 30-minute follow up call to go through the report.
Note – as soon as you have purchased the appraisal, we usually deliver the report within 10-14 days.