Your company website likely underpins your ability to secure new leads. Most of your marketing material will direct individuals to your website to find out more about your company, your products and services, your customers and how to get in touch with you.
A bad converting site, one that is difficult to navigate, will put off potentially valuable leads. Small, often superficial changes to a website can drastically improve its conversion rate.
Even single-digit percentage improvements to the overall conversion rate will impact your business. What would it mean for your site to convert 6% of users instead of 2%, for example? That’s three times the leads and potentially three times the amount of new business.
All we need is the URL of the website you want us to look at and any specific challenges or goals you have. We may request Google Analytics access in more complex cases.
Our analysis will:
- Identify the main conversion issues on your website looking specifically at:
- Website structure
- Copy and page content
- Calls to action
- Contact pages and forms
- Make suggestions to improve the user journey and web experience
- Show you how to analyse your performance and the impact of your changes
- Ensure you fully understand the report
Note that this is a two-part analysis. You will receive an initial report within 14 days and a 30-minute follow up call to go through the findings and suggestions and answer any questions you have.