Social media serves many purposes for educational institutions like schools and universities. Students, teaching staff and parents are all present on social media and are free to engage with each other. Leveraged in the right way, this represents opportunities for better stakeholder engagement and social media is a powerful marketing tool for some schools, colleges and universities.
In this half-day training, we’ll work through key concepts of social media relating to the education space. We’ll tailor the course content based on your goals, whether they are around best practice for staff, governance and guidance, or as part of community management and marketing.
As well as being a powerful communication tool for engaging with parents and guardians, understanding social media best practice can be instrumental in helping students increase their job prospects once they leave education. Furthermore, teachers are increasingly finding social media activity being at the heart of welfare issues, and understanding how these platforms work can be critical in effective handling of pastoral situations.
We’ll take into account the existing proficiency of you and the team and our sessions are designed to be one to one, or for small groups but larger groups and presentations can be catered for. Our half day social media training course typically includes:
A basic appraisal of your existing presence or operations
Social media theory and best practice relating to the education sector
Skills development on the key platform functionalities
Cross-platform management strategy
Best practice advice and guidance
Resource and tool signposting
We deliver training at our offices in Birmingham, at your premises or via a Zoom video call. If we travel to you, our travel expenses will be payable at cost.
Note – as soon as you have purchased the course you will receive a link to a calendar of available dates where you can choose one to suit you!