A social media audit is a key element of any company’s digital marketing campaign. More and more valuable company resources are being invested in social media management as the scope for brand building is increasingly recognised. This is precisely the reason why you must be sure your social media endeavours are being effective.
How are you evaluating the effectiveness of your social media management? Without social media specialists analysing the activity with the right tools; it is very difficult to know! It is very easy (and incorrect!) to dismiss social media as this giant ‘black box’ and is predominantly used for ‘awareness purposes’ and is somewhat of a marketing luxury.
The truth is that there is a broad range of tools available to analyse your current impact, what your competitors are achieving and what your potential impact over social media could be.We can provide evidence and data to inform you how well your social media presence is being managed and how much influence you really have over your community, all through a social media audit.
The quality of in-house social media management varies wildly. This is also the case for work outsourced to a non-specialist digital marketing agency. The responsibilities are commonly offloaded to younger members of the marketing team or marketers with a traditional background who use social media as a platform to distribute self-promotional, unengaging, messages rather than actually conversing with their audience.
But, seriously, do I really need a social media audit? What’s the worst that can be happening?
- Unprofessional/visibly amateur social media profiles and presence
- Wasting a lot of money and resources
- Poor portrayal of your company, its products, services and values
- Sub-optimal community management
- Losing the zero moment of truth battle to your competitors
Simply, not achieving your potential on the most engaging and influential marketing platforms we have ever known!
JC Social Media have delivered social media audits to a range of companies in virtually every sector. Audits include an in-depth analysis of your company’s current activity, what the results of this activity are or are likely to be, competitor analysis, the scope of effective social media management for the brand and an assessment of options for going forward. Social media audits must always be carried out by a specialist social media consultant. The results of the audit are incredibly important in ascertaining exactly the current and potential return on investment of your social media endeavours and how it can be achieved.
In Manchester? Need a social media audit? Get in touch!
Manchester is one of the UK’s most exciting and vibrant cities and continues to enjoy growth in its business sectors. Some of the most exciting talent in sport, arts, and business were spawned in Manchester, which continues to nurture a diverse range of projects in a wide range of sectors. We’re committed to helping Manchester’s businesses gain great return on investment from their social media management.