So called ‘social media experts’ sometimes get a bad rap. It’s mainly because it can be difficult to know exactly who is and who isn’t a genuine expert on the subject, after all, everyone under the age of 30 has grown up using social media on a personal level. But the truth is that social media in a commercial capacity is very different and businesses and individuals alike often require help in making the most from their activity.
There are a number of reasons why someone might need an expert in social media and there are a number of ways you might employ them. Let’s take a look.
Social media experts: why they’re important
Never underestimate the power of expertise when it comes to any skill or field. You want to make sure your time and resources, or those of your team and business are being used as efficiently as possible. Social media is an integral part of most modern businesses – including marketing to their target consumers, their B2B audience, finding collaborators and even staff.
But this is the problem:
Social media can be very time-consuming and ineffective if you’re not using some of the important features or if you don’t have a clear strategy. It is also the source of great frustration – you might be seeing other brands growing their presence and creating leads but it might not be happening for your business. This is why you might be in need of an expert, particularly in the major platforms like Facebook, Twitter, and LinkedIn.
Hire a social media expert for a day
Could your business use some direction in its social media activity? Do you think your staff help you make the most of the social networks? Could they use some guidance?
This could be a great opportunity to ask the important questions about your online brand and maybe have a troubleshooting session for your staff.
“Highly recommended, very fun and informative and worth investing in.”
“Really good masterclass, would definitely recommend.”
“Enjoyed the session, as the trainer made a difficult session easy and understanding.”
“A useful session, it helped me to understand where we are falling short on Twitter.”
Social media experts for events
Having a social media expert, whether they’re roaming the floor troubleshooting for attendees of if they’re offering mini consultations for delegates, is a great way to add value to your event. JC Social Media have provided expert social media advisors to numerous events around the UK, speaking to business owners and marketing experts about social media.
Whilst social media is a major area of modern marketing it is still very difficult to know exactly who are the real experts. That’s why we supply members of the JC team so you and your delegates can be confident they have worked with and delivered results for clients, first-hand.
Perhaps you’d like to offer a ‘social media masterclass’ or a similar expert-led session. These can be tailored to your exact needs, the sector your delegates are in, the customers they’re likely to want to find, the platforms they should use and planned based on group size and facilities available.
Social media consultancy
With all of our social media experts, you know you’re in safe hands. Not only does JC Social Media have the experience of delivering sessions to a range of clients but the team is led by one of the UK’s leading social media experts, Jodie Cook.
Here’s what one of our clients:
David Glenwright from JC Social Media gave an incredibly informative and fun presentation at Enterprise Nation’s Startup2016 Birmingham. His talk was entitled #Winning -Finding the right social platform for your business! I think we were the winners in finding such a brilliant speaker who explained social media in such understandable terms. We had excellent feedback from the attendees at the event, many of whom, have said their businesses greatly benefitted from David’s insights .
Debbie Assinder – Enterprise Nation
To enquire about hiring our social media experts, call the office or use the contact page and the ‘social media training’ option.