Which is the most important social media platform?
What about Facebook?
Not as useful.
Which social media platforms should my business be on?
Where are your target customers? Typically in the UK, most of them will be on Facebook but your reach through a Facebook page will be limited unless you have a great Facebook strategy in place. Twitter is really where you can make some great connections! The effectiveness of LinkedIn, Instagram and Pinterest will all depend on your business and its sector.
How do I get more followers and likes?
Ask yourself why you want more followers and likes. These numbers themselves, mean very little to you and quantity is always going to trump quantity. You’ll grow your likes and followers through great, consistent, value-adding content and a strong interaction strategy.
As a general rule, no. It’s obvious and it looks tacky. In some cases it could be worth it, more often seen with larger companies when they first launch.
Should I let my kids run my company’s social media?
Probably not. Knowing how the platforms function doesn’t mean you know how they work for business. The two are very different. It’s certainly worth getting someone with experience in.
Can I track my return on investment?
Yes. You won’t be able to track all of it, but with sufficient tools and metrics in place, you can get a very good idea. It’s often the tip of the iceberg like referrals to your site and interactions with prospects, but the positive brand perception and someone seeing your logo and then googling your brand would not be captured.
How often should I be posting social media content?
There are no set rules. A good rule of thumb: once per day on Facebook and 3 to 5 times on Twitter excluding interactions. Make sure it’s all interesting and engaging stuff.
Should I use an agency or keep social media management in-house?
You need someone who knows what they’re doing if you’re to see any progress and some return on your resources. If you have the capacity to manage social media in-house then we recommend the responsible member of staff undergo appropriate training. If you don’t have capacity, then consider outsourcing to an experienced social media agency.
Am I doing it right already?
There’s only one way to find out. We can complete a basic social media audit to give you an oversight in what you’re doing well, how you could improve and what your competitors are up to. We can also carry out in-depth audits to really give you an insight into your strengths and weaknesses and where we think your company can thrive over your competitors.