Social Media for Gyms

JC Social Media is one of the UK’s leading providers of social media marketing services. We have extensive experience in the fitness industry and have helped gyms all over the UK with their marketing activity and sales funnel.


We have tried and tested methods to help your gym increase its profile, generate interest from potential members and help to convert them. We also provide services to help manage and sell merchandise as well as setting up email funnels and other digital services. Here’s an outline of what we can do for you.

High impact, cost effective actions

  • Social media account growth, especially Instagram
  • Facebook ads set up and guidance
  • Sales funnel development, including landing page and enquiry form creation
  • Email marketing processes and design
  • Merchandising made easy
  • Digital strategy development

Full service ongoing support

  • Everything you see on the left hand side, plus…
  • Management of your social media profiles
  • Content creation, including graphics
  • Regular contact with the team and monthly reporting
  • Ongoing stratgic support
  • Perfect for high-end gyms, PT-based or semi-private studio facilities and chains of gyms

Every gym is unique. The location, member demographics, membership levels and the nature of the environment and community all impact how a gym is marketed. We understand that the digital marketing approach must be tailored to you.

We have experience in working with a range of gyms from high-end, studio-based facilities to hardcore strength and bodybuilding gyms. Contact us today to find out more about how we can work together.

Our agency’s expertise


JC Social Media is one of the UK’s leading specialist social media agencies. We’ve worked with over 500 clients, helping them to maximise their potential on social media. Watch the video on the right to learn more.

Our founder is a competitive powerlifter and through her interest in the sport and love for the gym, the agency has built a solid foundation in the health and fitness sectors. With first-hand experience of using gyms across the world, as well as speaking to hundreds of gym owners, we understand exactly how to help you grow your brand and business.

More about our services for gyms:

We’ll tailor our services around your needs, but here is more information about the key services that are most popular with our gym clients:


  • Social media analysis
  • We’ll take a look at your social media profiles and make suggestions for how to improve them. This includes profile optimisation and an appraisal of your content and any adverts you may be running.


  • Strategy development
  • All social media marketing activity should have goals in mind. These goals should contribute to your wider marketing programme and we will use them to develop a strategy for your social presence. Each social network is likely to command its own role and, therefore, strategy in your efforts so each relevant channel will be included.


  • Paid Facebook ads
  • Most gyms can benefit from targeted Facebook advertising. Facebook’s platform is excellent for promoting your facility to members of your target audience and we’ll help you set them up for maximum impact. Facebook’s ads manager also enables you to promote yourself on Instagram.


  • Sales funnel development
  • To ensure your marketing efforts lead to actual enquiries and new memberships, we can help you develop a robust sales funnel. This could include the creation of a landing page to encourage tours of the gym or trial memberships.


  • Instagram growth programme
  • Instagram has become an incredibly powerful player in the fitness community. Having a thriving Instagram account has become valuable for gyms and we have several tactics to help grow your following. We’ll target gym-goers in your area and ensure you’re being seen by the right people – potential members!


  • Merchandise site set up

Merchandising can be the key to growing your gym’s brand. Great merchandise is super-shareable on social and having all your members wearing it is great for building a community and gym loyalty. We’ve helped gyms set up print-on-demand merchandise stores to avoid upfront costs and to give members the best selection of garments.

Gaining the expertise to improve your social presence and activity will save you time and resources as well as improving your lead and sales generation.


  • Which social tactics are the most effective?
  • How do I best engage my audience?
  • How do I measure the return on my social media marketing?
  • Which are the best social management tools?
  • How do I find my target audience on social media?

Think some social media training might do the trick?

A selection of our training clients:

JC Social Media is proud to have worked with some of Europe’s largest brands, giving them better understanding and control of social media.

One-off sessions, ongoing consultancy as well as large group presentations are all catered for by our specialist consultancy department.

We are experts in helping businesses achieve their social media marketing goals through a range of techniques across multiple channels.

Trusted marketing services

A great group of people with a great knowledge base all round. The team at JC built my landing page, facebook ads, online booking system, and essentially the entire marketing ‘funnel’ from the ground up. Since working with JC Social Media my client base has increased significantly and overall the process of gaining clients, from search engine visibility and online presence, right through to lead generation and conversion, has improved dramatically.

Flawless service from start to finish!

~ Max, sports therapist and strength coach


Couldn’t recommend highly enough! Exceptionally professional company with a highly impressive track record. Have been a massive help for my business and have helped take us onto the next level. Since working with JC Social Media we have completely transformed our lead generation system and our overall social media presence. Thank you!

~ Mark, MSC Performance


I had a tailored one to one training session with David and came away with greatly increased knowledge and confidence, as well as practical tools and advice to easily add value to our B2B and B2C social media activities. 

The follow up after the training day was prompt and also very helpful, especially as so much ground had been covered during the session. 

David is an approachable and knowledgeable trainer and I would not hesitate to recommend David and JC Social Media in the future.

~ Beth, Vast PR