
Welcome to the JC Social Media blog | News, views, hints and tips
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Whatever your goals for LinkedIn, our team will work with you to make them a reality.
We’ll work with you to craft a strategy and decide exactly how to approach your LinkedIn campaign. This can include optimising your profiles, creating content, building a community and finding new business opportunities.
Build your network, improve brand awareness and generate new business. If you’re a B2B business, you need to be active on LinkedIn. We’ll be your trusted partners.
We’ll work with you to decide exactly what will make the most difference. LinkedIn campaigns work for all kinds of businesses because members of their audience spend quality time on the platform. As well as being an effective content platform, LinkedIn enables users to find and contact very specific individuals; individuals in certain roles at companies that you need to speak with.
We work closely with our clients to achieve a wide range of marketing goals including increasing sales and leads, driving web traffic and building brand awareness. We have lots of experience in helping businesses large and small, across virtually every sector, commercialise their online presence.
Our experience in social media marketing makes us effective in building your online presence and engaging with your target consumers. We are focused on converting this interest into sales and leads to provide you with the highest possible ROI based on your specific goals.
We continually improve our approach and report back using our custom-built reporting software. We look forward to the challenge of making a success of every new business we represent.
Effective LinkedIn management can be broken down into six stages:
1. Profile optimisation
Remember that your LinkedIn profile acts as your online CV and acts as a first impression to potential contacts. Three basic rules are:
For any LinkedIn campaign, getting your profile perfect is the best starting point.
2. Advanced, targeted search
Here’s where we define your target audience and where LinkedIn’s advanced searches come in. The results of these searches will draw up a list of potential prospects. For example, if you know the job title of the person typically in charge of employing companies like yours, we can find them.
3. First approaches
Carefully crafted first approaches are key to a successful lead generation campaign. There is a variety of tactics we use in order to generate a positive response. Achieving a strong conversion rate relies on effective searches and tactful, well-worded approaches.
4. Further approaches
Some of the people contacted for the first time won’t respond so they need a follow up. A second and third approach demonstrates a) you’re not giving up easily, b) you really might have something for them and c) that you’re not spam. It will also act as a reminder.
5. Deliver the call to action
There should be a defined call-to-action in place with every outreach campaign. It might be to send them a brochure or arrange a phone call – now they’re a lead and they should enter your sales pipeline.
We do the specialist LinkedIn work to actually find and qualify prospects and hand them over to you to seal the deal.
6.Record your success and actions
We’ll record all of our activity and approaches, enabling a dynamic approach to campaigns. We monitor performance and results and keep you up to date as we work together to bring in qualified leads that grow your business.
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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37 Temple Street
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