Welcome to JC Social Media’s training department. Whether you’re completely new to social media or are looking to broaden your knowledge and skill base, social media training is a great place to start.
Our training services give you and your team the confidence to create and share great content that resonates with your audience. We’ll also show you the best ways to generate leads and return on your investment. Read more about our bespoke services and training options below.
Here’s our head of training services, David, with more:
Social media training will help you:
Enjoy our completely bespoke training services.
We create a training programme to suit your needs based on your business, your goals and your existing expertise.
Gaining the expertise to make social media work for you will save you time and resources and you’ll actually start generating valuable sales and leads!
80% of our social media training clients say they were spending too much time on social media and were fed up with not seeing any return.
Meet the trainer
David is JC Social Media’s head of training services and one of the UK’s leading authorities on social media. He is incredibly passionate about social media best practices and helping others get the most out of their efforts. David will liaise with you to ascertain exactly which social media marketing skills you need and create a bespoke training session.
David researches your company, its sector, competitors and the target audience to ensure everything you learn will have maximum benefit to your business. Whether you’re looking to launch a new brand, build your online reputation or explore new lead-generation avenues, David is the man to help.
David is also an accredited Facebook She Means Business trainer and has passed his Twitter Flight School examination with flying colours!
Social media training company
Here is some more information about the training options we provide our clients, but remember, we will pick and choose exactly the modules you require. We provide bespoke, one-to-one and small group training nationwide and from our company HQ in Birmingham.
Create a solid grounding in the relevant social platforms. We’ll help optimise your profiles to create the best possible first impression before looking at a content and interaction strategy. This may focus on a particular platform or a combination based on your business and goals and will help you manage your own social media presence.
Paid media spend is important on social media and Facebook advertising is likely to play a vital role in generating brand awareness in sales, especially for consumer-facing brands. We’ll help you master Facebook’s ads manager platform, enabling you to optimise campaigns and see the ROI for yourself.
LinkedIn is an incredibly powerful tool for building a network and generating leads, especially in B2B businesses. Our LinkedIn training clients include Lloyds Banking Group, Deutsche Bank and British Athletics as well as celebrities, MPs, and agents across the globe. We’ll assess your goals and current network and build a strategy as well as studying the functionality of the platform. Sessions can be delivered on a one-to-one or one-to-small group (up to 12) basis and usually take a couple of hours or a half day. We tailor sessions for the beginner, intermediate and advanced individual and groups. More on LinkedIn training.
Twitter is the most underused, undervalued and misunderstood social media tool. According to Social Media Examiner, only 12% of marketers regard Twitter as their most important social marketing tool although it is often described as the only true social media platform. Find out more about training specifically for Twitter.
Google AdWords is a powerful method to drive high-quality traffic to your website. Search marketing qualifies your audience differently to social media marketing and this means it can open up a significant new audience for your business. Our AdWords trainers work alongside you to set up and optimise your AdWords campaign to help bring in new leads every week, giving you complete control over your ongoing budget.
Our social media training can provide you with an appraisal on your current and potential social presence as well as ideas on content and strategy using the necessary social media platforms. Competitor analysis is also incredibly useful, as is a look at contributing marketing efforts such as blogging and email campaigns.
Social media coaching
Coaching contracts are proving increasingly popular with small businesses. This option provides the best of both the social media management and training worlds. Our trainer will work closely with you to improve your knowledge and expertise whilst one of our social media managers helps look after your social presence. This means you have your accounts expertly managed from the word “go” and can learn all the tricks of the trade.
Coaching typically consists of an initial training session followed by a combination of management hours and ongoing support on a weekly or monthly basis. The coaching period lasts as long as you require to feel confident you can take your marketing activity in-house. The programme is flexible around your needs and can include a combination of face-to-face training or Skype and online coaching.
If you’re looking for a social media expert to deliver a workshop, speak at an event or your organisation or you are looking for more general consultancy and guidance, find out more about your options here.
Our training portfolio
JC Social Media have delivered some great training to me and my team on LinkedIn and social media. Their knowledge and ideas are inspiring. I highly recommend them to anyone who needs a little help with their company’s social media.
~ Adam Smith, Ian Smith Office Supplies Limited
A first stop for social media training from a company who actually works in the industry and provides great hands-on practical advice.
~ Jane Bolas, JBPR