Social media fundamentals training for business

Social media training for business

With the right knowledge and skills, it’s possible to leverage the social networks to achieve a range of business goals.

Our training will provide you with the confidence and ability to make the most of social media for your brand. Enquire today to find out more.

Private social media training courses

We want to ensure you get the very most from your training session, which is why our sessions are tailored to your needs.

We can deliver your session in a 1-2-1 session or to a small group of delegates, and we cater to a variety of proficiencies. This customisable approach provides you with flexibility and the most effective learning outcomes.

Really informative, these guys have their finger on the pulse... great training session adapted to my needs. I can now see how critical it is to ensure that I understand the full potential of social media. I would not hesitate to use JC Social Media in the future.
Artist commissioner
I had a tailored one to one training session with David and came away with greatly increased knowledge and confidence, as well as practical tools and advice to easily add value to our B2B and B2C social media activities. David is an approachable and knowledgeable trainer and I would not hesitate to recommend David and JC Social Media in the future.
Director, PR company
We realised that we were not using Linkedin effectively to generate leads for our business. The structure of the course was clear, logical and effective. It has given me and my business partner the confidence to use LinkedIn to improve my profile and most importantly generate leads.
Director, print and promotion company

Meet your trainer

David is the head of JC Social Media’s training department and one of the UK’s leading authorities on social media. He is incredibly knowledgable about social media best practice and his work ensures our clients get the most from their efforts.

Once your session is booked, David will plan the session to suit your needs. He’s worked with hundreds of professionals from all types of businesses and will ensure your training is enjoyable and effective.

Your training options

Half-day fundamentals course

Here are the kinds of topics we’ll cover:

Basic appraisal of your existing presence

Social media basics and theory

Strategy development

2-3 platform analysis and plan

Giving you the skills you need

Resource and tool signposting

Full-day fundamentals course

With some more time, we’ll cover:

Appraisal of your existing presence

Social media basics and theory

Detailed strategy development

3-5 platform analysis, plan and training

Facebook or paid media training

Resource and tool signposting

The needs of every business are different, which means our training sessions will be tailored to you. Be confident that your specific requirements will be catered for by our team of experts who have extensive experience with a vast range of businesses.

Contact us today outlining the support you’re looking for and one of our friendly team will call you back to get your session booked.

Office-based or remote training

Depending on your circumstances, you may prefer face-to-face or remote training. We’ll discuss which option works best for you but we have plenty of experience with both.

Since 2020, the vast majority of our training has been done over Zoom or similar video calling software. This has proven very effective and easy to arrange, especially when multiple members of your team will be participating in the training.

If you require an in-person session, we’ll work out all the logistics and we’ll be able to join you at your offices or a suitable location nearby.


Below are some of the topic areas we often cover in our social media fundamentals training sessions:

Account optimisation

After appraising your social media accounts, we’ll suggest how to optimise each profile ensuring you portray your brand as well as possible to your audience.

Content strategy and development

Knowing what makes great content and which content works on each platform is key to your success. We’ll work with you to come up with ideas for content that will work towards your goals.

Paid media spend

Most B2C business will have a presence on Facebook and Instagram and their advertising platform is paramount to generating widespread exposure. Paid advertising campaigns can be challenging to get right – we’ll help you get there.

Community and newsfeed engagement

Understanding how your audience operates online and how to engage them can increase your influence on them. Community management is crucial for businesses with large audiences.

Answering your questions

We’ll make sure all of your questions about social media marketing are answered so you’re confident in your decisions and actions moving forward.

Looking for training in other areas? Check these out:

Whether you’re looking to build a brand from scratch, reach new audiences or scale your B2B or B2C business, we’re the experienced team to help.

Without exception, the best training course I have ever attended. David was infectiously enthusiastic and incredibly knowledgeable. The course has opened our minds to what can be achieved via social media campaigns. Cannot recommend highly enough.
As a small business, we found this session with David of JC Social Media one of the best investments we have made. David's personality, coupled with his deep knowledge of the subject (and practical ways of how to apply it) made for a superb day. I would thoroughly recommend JC Social Media for any enterprise that needs to understand how to apply social media in a way that directly impacts the commercial success of the company.
Owner, premium gifts company
We had David come to our office for a LinkedIn training session on generating leads, how to create the best LinkedIn profile and posting. The team here who had the session thought it was a great insight to LinkedIn and I would recommend a training session from David any day!
Marketing manager, HR company

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Low&Behold FKC Limited trading as JC Social Media

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