Social Media for Business

Our most popular course gives businesses a solid foundation in social media and the specific platforms they’re active on. This is the perfect option for companies with in-house marketers at a beginner or intermediate level and is CPD accredited – meaning attendees earn 1 CPD point per hour of training.


Our social media for business course sets you up for success. We can cover all the basics or look at more advanced areas depending on your current proficiency. All of our sessions are designed around your requirements. Here’s a typical outline of what the sessions involve.

Half day course

  • Basic appraisal of your existing presence
  • Social media basics and theory
  • Strategy development
  • 2-3 platform analysis and plan
  • Giving you the skills you need
  • Resource and tool signposting

Full day course

  • Appraisal of your existing presence
  • Social media basics and theory
  • Detailed strategy development
  • 3-5 platform analysis, plan and training
  • Facebook or paid media training
  • Resource and tool signposting

Social media training is the perfect way to increase your impact across all forms of social media. We’ll work with you to develop a strategy and the skills you need to build your brand or improve the efficiency of your work.

We’ll identify the key platforms for your business and shape the training around your needs.

Whether you’re just starting out in social media or are looking to broaden your knowledge and skills base, our training is a great place to start.

Tell us your requirements and we’ll get to creating a training session to suit you. We typically run half or full-day sessions depending on your current skill level and how much we need to cover. Our head of training services, David, has helped hundreds of businesses build their brand and generate leads on social media.

Your Social Media Trainer

David is JC Social Media’s head of training services and one of the UK’s leading authorities on social media. He is incredibly passionate about social media best practices and helping others get the most out of their efforts. David will liaise with you to ascertain exactly which social media marketing skills you need and create a bespoke training session.

David researches your company, its sector, competitors and the target audience to ensure everything you learn will have maximum benefit to your business. Whether you’re looking to launch a new brand, build your online reputation or explore new lead-generation avenues, David is the man to help.

A selection of our training clients:

JC Social Media is proud to have worked with some of Europe’s largest brands, giving them better understanding and control of social media.

One-off sessions, ongoing coaching as well as large group presentations are all catered for by our specialist training department.

We are experts in helping businesses achieve their social media marketing goals through a range of techniques across multiple channels.

All of our training is tailored to your needs. We work from our tried-and-tested programmes that have benefitted hundreds of businesses in virtually every sector. Find out more about specific areas of social media training or simply make an enquiry here.

More platform-specific training options:

Training Locations

We train businesses across the UK and the globe, operating regularly in the areas below:

Training in Birmingham
Training in London
Training in Leeds
Training in Manchester

More about our basic social media training for business:

After learning about your requirements, we’ll craft a session with exactly the right modules. We provide bespoke, one-to-one and small group training nationwide.


  • Account optimisation
  • After appraising your social media accounts, we’ll suggest how to optimise each profile ensuring you portray your brand as well as possible to your audience.


  • Content strategy and creation
  • Knowing what makes great content and which content works on each platform is key to your success. We’ll work with you to come up with ideas for content that will work towards your goals.


  • Paid media spend
  • Most B2C business will have a presence on Facebook and Instagram and their advertising platform is paramount to generating widespread exposure. Paid advertising campaigns can be challenging to get right – we’ll help you get there.


  • Community and news feed engagement
  • Understanding how your audience operates online and how to engage them can increase your influence on them. Community management is crucial to businesses with large audiences.


  • Answering your questions

We’ll make sure all of your questions about social media marketing and different platforms are answered.


80% of our social media training clients say they were spending too much time on social media and were fed up with not seeing any return.

Gaining the expertise to make social media work for you will save you time and resources and you’ll actually start generating valuable sales and leads!

  • Which social tactics are the most effective?
  • How do I best engage my audience?
  • How do I measure the return on my social media marketing?
  • Which are the best social management tools?
  • How do I find my target audience on social media?

Five-star rated social media training

JC Social Media have delivered some great training to me and my team on LinkedIn and social media. Their knowledge and ideas are inspiring. I highly recommend them to anyone who needs a little help with their company’s social media.

Adam Smith, Ian Smith Office Supplies Limited


A first stop for social media training from a company who actually works in the industry and provides great hands-on practical advice.

Jane, JBPR


I had a tailored one to one training session with David and came away with greatly increased knowledge and confidence, as well as practical tools and advice to easily add value to our B2B and B2C social media activities. 

The follow up after the training day was prompt and also very helpful, especially as so much ground had been covered during the session. 

David is an approachable and knowledgeable trainer and I would not hesitate to recommend David and JC Social Media in the future.

~ Beth, Vast PR