Facebook Ads Training

JC Social Media is one of the UK’s leading providers of social media training for businesses and individuals. Find out more about our Facebook training below and enquire to book a session.


Facebook is a monster social network and is of importance to virtually every business with a public brand, both B2C and B2B. Paid advertising is playing a bigger and bigger role in success on Facebook. Here’s a typical outline of what the sessions involve.

Half day course

  • Facebook basics and marketing theory
  • Strategy development
  • Visual content for ads
  • Audience creation
  • Advert types, set up and management
  • Monitoring and tweaking methodology for maximum ROI

Make it a full day course

  • Everything from the half-day course
  • Content masterclass
  • Advanced ad set up for larger, more complex campaigns
  • Detailed integrated strategy development
  • Training in the other platforms needed

Social media training is the perfect way to increase your impact across all social media platforms. We’ll work with you to develop a strategy and the skills you need to build your brand or improve your efficiency in your work.

Facebook continues to be the largest and most influential social network. It is almost universal in its appeal and user demographics with over 2 billion users worldwide. 

Whether you’re just starting out in social media or are looking to broaden your knowledge and skills base, our training is a great place to start.

Tell us your requirements and we’ll get to creating a training session to suit you. We typically run half or full-day sessions depending on your current skill level and how much we need to cover. Our head of training services, David, has been trained, in person, by Facebook, themselves, and is the best person for the job.

Your social media trainer

David is JC Social Media’s head of training services and one of the UK’s leading authorities on social media. He is incredibly passionate about social media best practices and helping others get the most out of their efforts. David will liaise with you to ascertain exactly which social media marketing skills you need and create a bespoke training session.

David researches your company, its sector, competitors and target audience to ensure everything you learn will have maximum benefit to your business. Whether you’re looking to launch a new brand, build your online reputation or explore new lead-generation avenues, David is the man to help.

A selection of our training clients:

JC Social Media is proud to have worked with some of Europe’s largest brands, giving them better understanding and control of social media.

One-off sessions, ongoing coaching as well as large group presentations are all catered for by our specialist training department.

We are experts in helping businesses achieve their social media marketing goals. Facebook is likely to continue to play a huge role in their online presence for years to come.

All of our training is tailored to your needs. We work from our tried-and-tested programmes that have benefitted hundreds of businesses in virtually every sector. Find out more about specific areas of social media training or simply make an enquiry here.

More platform-specific training options:

Training locations

We train businesses across the UK and the globe, operating regularly in the areas below:

Training in Birmingham
Training in London
Training in Leeds
Training in Manchester

More about our Facebook training for business:

After understanding where you’re at and what you need, we’ll compile the modules we’ll cover in your session. We provide bespoke, one-to-one and small group training nationwide so we’ll adapt to what you require.


  • Facebook strategy
  • First, we’ll identify the role Facebook plays in achieving your digital marketing goals. From here, we’ll craft a short and medium term Facebook strategy to get everything moving in the right direction.


  • Content masterclass
  • Content is important in social media and Facebook is no different. Content forms the basis of your paid advertisements and promotion so having great content, especially visual content, to work with is key.


  • Paid adverts and promoted content
  • With low organic reach, Facebook requires you to spend money on its ads programme. We’ll help set up a range of ads and define your target audience based on factors such as demographics and interests.


  • Maximising return on investment

We’ll show you how to manage your campaigns successfully and generate the best results through analysis and iteration of the ad imagery, copy and audience targeting.


80% of our social media training clients say they were spending too much time on social media and were fed up with not seeing any return.

Gaining the expertise to make social media work for you will save you time and resources and you’ll actually start generating valuable sales and leads!

  • Which social tactics are the most effective?
  • How do I best engage my audience?
  • How do I measure the return on my social media marketing?
  • Which are the best social management tools?
  • How do I find my target audience within social media?

Five-star rated Facebook training

Absolutely fantastic. David came to us to give a 4-hour training session on how we can make our Facebook ads more effective and productive.  We were absolutely delighted with the training. We cannot recommend him (and JC Social Media) enough. Well worth the investment.

~ Kirk, Mini Athletics


David from JC Social Media provided customised Facebook Ads training for myself and a colleague. Being Facebook Marketers for quite some time, we were searching for a trainer that would take our knowledge and skills to the next level, David did just that!

We were blown away by how much value we got from the training session. David recapped on the basics then went deep into the more advanced features and how we can leverage these to our benefit and the benefit of our customers. I would highly recommend David for any type of Facebook training – beginning or advanced! Extremely happy customers over here! Thanks David.

~ Ellie, Splice Marketing