LinkedIn is a powerful and popular social network. With the right knowledge and skills, it’s possible to leverage LinkedIn to achieve a range of business goals.
Our training will provide you with the confidence and ability to make the most of LinkedIn for your brand. Make an enquiry today to find out more.
We want to ensure you get the very most from your training session, which is why our sessions are tailored to your needs.
We can deliver your session in a 1-2-1 session or to a small group of delegates, and we cater to a variety of proficiencies. This customisable approach provides you with flexibility and the most effective learning outcomes.
David is the head of JC Social Media’s training department and one of the UK’s leading authorities on social media. He is incredibly knowledgable about social media best practice and his work ensures our clients get the most from their efforts.
Once your session is booked, David will plan the session to suit your needs. He’s worked with hundreds of professionals from all types of businesses and will ensure your training is enjoyable and effective.
Here are the kinds of topics we’ll cover:
An overview of LinkedIn, its purpose and users
Appraisal of your existing presence
Maximum impact strategy development
Training in the key features of the platform
Design and setup of lead-generation campaign
With some more time, we’ll cover:
In-depth appraisal of your existing presence
Detailed strategy development
Full profile optimisation for you and your team
Training in the advanced features
How LinkedIn integrates with other marketing efforts
Set up of lead-generation campaign
The needs of every business are different, which means our training sessions will be tailored to you. Be confident that your specific requirements will be catered for by our team of experts who have extensive experience with a vast range of businesses.
Contact us today outlining the support you’re looking for and one of our friendly team will call you back to get your session booked.
Depending on your circumstances, you may prefer face-to-face or remote training. We’ll discuss which option works best for you but we have plenty of experience with both.
Since 2020, the vast majority of our training has been done over Zoom or similar video calling software. This has proven very effective and easy to arrange, especially when multiple members of your team will be participating in the training.
If you require an in-person session, we’ll work out all the logistics and we’ll be able to join you at your offices or a suitable location nearby.
Below are some of the topic areas we often cover in our LinkedIn training sessions:
Profile optimisation
Your LinkedIn profile is the foundation of your success. We’ll take a look at your personal and business profiles to ensure they represent you in the best way possible.
Content strategy and development
What exactly should you be sharing on LinkedIn and how often? We’ll show you what your company should be posing and how to maximise its reach.
Lead generation
If you plan to use LinkedIn as a prospecting and lead-generation tool, we’ll get you set up and on the way to making those all-important connections.
Community and newsfeed engagement
Besides sharing content, there are other ways to make people aware of you on LinkedIn. We’ll look at the best ways to find and engage with new people, including using groups.
Paid media
If it makes sense for your company, we’ll look at LinkedIn’s paid advertising platform to ascertain the return on investment you could generate. Setting up and optimising ads will be the focus.
Answering your questions
We’ll make sure all of your questions about social media marketing are answered so you’re confident in your decisions and actions moving forward.
Looking for training in other areas? Check these out:
Whether you’re looking to build a brand from scratch, reach new audiences or scale your B2B or B2C business, we’re the experienced team to help.
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