Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..

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Last week Mark Zuckerberg and his team held a press conference to announce and show off a significantly redesigned News Feed – the central component to the Facebook homepage. If you haven’t yet had the chance to watch the Facebook Press Conference from you can watch it here [sorry – this is no longer here!]. It’s..

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A good friend was kind enough to share her recent experience with a certain ‘boutique nightclub’ in Birmingham city centre. She had experienced a slight altercation with their social media management over Facebook. Thankfully a screen-capture followed by a Facebook post and Tweet shared the lack of online customer service she received. Ultimately, the press..

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