There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..
As you’d imagine, this is one of the questions we hear A LOT in the world of social media marketing. Sure, social media promotes engagement with your target market, yes it helps build brand awareness, but what about the bottom line? How do we prove it works on a financial level? Anyone who doesn’t..