One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
It’s a fact of modern life; people use social media to complain and leave negative comments. This represents a challenging time for businesses because such complaints are made in the public domain and could be brand damaging. For some businesses, these issues can be too much to deal with and they end up deleting their accounts…
Instagram is a truly mercurial social network. It has a great track record of brand building for both consumer products and individual profiles whilst some brands still shun its viral power. The truth is, for some businesses, Instagram is not the best platform to showcase its products nor grow its brand. For others, however, it is..
Congratulations! You’ve found the one! Time to change your Facebook statu- WAIT! Before you share your newly acquired coupled status with the world, be sure that bringing your relationship to the online stage is a wise move. Sharing your relationship on social media Just as people want to digitally mark their real-world friendships..
A good friend was kind enough to share her recent experience with a certain ‘boutique nightclub’ in Birmingham city centre. She had experienced a slight altercation with their social media management over Facebook. Thankfully a screen-capture followed by a Facebook post and Tweet shared the lack of online customer service she received. Ultimately, the press..
Social media and review sites put brands under increasing scrutiny. There are certain types of sectors that are particularly exposed such as utilities companies, estate agents and any business where there’s likely to be some disagreement or conflict between parties. Car hires are such businesses. Here’s a quick story to demonstrate. Andy Bull..