We all want Facebook likes. What we’d love even more is to organically grow our Facebook page through great quality content that everyone shares and comments on. We’d have millions of loyal fans awaiting every single post we created, many of whom would go and buy things from our site and in store. Unfortunately,..
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
A friend who works at a large PR company recently emailed me asking for some advice on how to get more followers for one of their clients, a building supplies company. When I had a spare five minutes I jotted down some ideas for her. Since revisiting the message I thought I would share..
This video was created by Carrie Green of the Female Entrepreneur Association. In summary, the three essential things to be successful on social media are: Know your audience Post quality content Convert loyal fans into paying customers Thanks Carrie! Knowing your audience, where they hang out, what their interests are and what..
Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..