There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Now, I know what you’re thinking. Is this profound and seemingly overstated blog title clickbait? If so, there is definitely some kind of irony going on but that would all depend how you define clickbait. That is to say, is an attention-grabbing headline still clickbait if it is, in fact, true? Shall we..? You..
For individuals and brands, alike, one of their main concerns about having a social media presence is that they will somehow manage to offend people or a group of people by ‘saying the wrong thing’. Adding fuel to the fire are the stories of people losing their jobs and companies losing business or even having to..
Facebook and Twitter are relatively new marketing platforms. What we all know is how powerful these social media platforms are for businesses in virtually every sector. Local grocery stores continue to face stiff competition from supermarkets right across the UK, but social media can be a force to even the balance. The truth is..
We regularly discuss social media content and its role in a company’s online strategy. Sharing great content is your way to impress your fans and grow your audience, but where does all that content come from?Blogs, graphics, memes, and videos all take time and money to create so how often should we be sharing great..
Social media for SEO has been a hot topic of discussion and analysis for a number of years – and with good reason. Social media and SEO are cornerstones of digital marketing but they are far from mutually exclusive. We know that social media has an impact on a company’s search engine ranking but the..
You’ve gone through all the hard work of optimising your Facebook and Twitter accounts, you’re expanding your network over LinkedIn and you’re even dabbling in Pinterest and Instagram for business but, inexplicably, it’s not growing your business. Growing my business?! I can’t even grow my network – I’ve had 92 followers for 6 weeks! It’s time..
Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..
You may have made lots of Twitter lists to categorise and follow key individuals. But what if you’ve made a list that you think you should be included on? Twitter doesn’t let you add yourself to your own lists… but Hootsuite does! Step 1: Go to your Hootsuite account and on your Twitter tab click..
A good friend was kind enough to share her recent experience with a certain ‘boutique nightclub’ in Birmingham city centre. She had experienced a slight altercation with their social media management over Facebook. Thankfully a screen-capture followed by a Facebook post and Tweet shared the lack of online customer service she received. Ultimately, the press..