Choosing a social media agency for your campaign, training or ongoing social media management is an incredibly important task for any marketing manager. Social media agencies come in many shapes and sizes with varying degrees of expertise and experience within their company. Even if you’re unsure where to start, be mindful that this company..
A friend who works at a large PR company recently emailed me asking for some advice on how to get more followers for one of their clients, a building supplies company. When I had a spare five minutes I jotted down some ideas for her. Since revisiting the message I thought I would share..
It is a well-known fact that in the current climate there is a growing number of unemployed young people desperate for job opportunities. Social media offers a pathway towards securing a position in the workplace – if it is used appropriately. Young adults are used to viewing social media, for exactly that; social endeavours. Many Millenials..
All businesses should be looking to get the edge over their competitors. The internet and social media has blown the world of marketing wide open and millions of businesses are making noises on channels like Facebook, Twitter, Instagram and LinkedIn. All this means that influencing your target audience has never been so possible yet so difficult as..
We may have had something to do with it! Social media is a powerful thing. It can make links that lead to great things. Of course there may have been much more going on behind the scenes with the Midlands Air Ambulance and Risa profits example, but our tweet can’t have hurt! ..
Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..
Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..
After reading an article on Social Media Influence, it was no surprise to learn that a quarter of women lie on Facebook; but it was interesting to learn about the impact these little white lies can have. I’m sure we’ve all told a fib or two as we all want to appear at our best,..
Last week Mark Zuckerberg and his team held a press conference to announce and show off a significantly redesigned News Feed – the central component to the Facebook homepage. If you haven’t yet had the chance to watch the Facebook Press Conference from you can watch it here [sorry – this is no longer here!]. It’s..
There are many ways to grow your social media following. One such way is to feature on national television. Unsurprising as this may be, the sheer speed at which it works shows just how powerful traditional media continues to be in influencing online presence. @Pastafa is mentioned on Sunday Brunch on 27th January at..