Favouriting is a really important feature of Twitter. It’s really simple to do, you just have to click the start at the bottom of any tweet you see. If someone has favourited your tweet you’ll have received a notification that looks like this: [NOVEMBER 2015 UPDATE: Twitter’s ‘favourites’ are now known as ‘likes’ – everything..
Tweets are magical. Any single tweet has the potential to be seen by millions of people, to change the views of swathes of the population and impact upon policies, society, and the marketplace. That is a lot of bang for your buck (seeing as it’s only 140 characters or maybe a picture or video) and..
Twitter still plays second fiddle to Facebook when it comes to most company’s social media marketing endeavours. However, there are some fantastic features of Twitter that actually make it a more effective tool than Facebook for a lot of businesses out there. If you’re still unsure about the value to Twitter to you and your..
A friend who works at a large PR company recently emailed me asking for some advice on how to get more followers for one of their clients, a building supplies company. When I had a spare five minutes I jotted down some ideas for her. Since revisiting the message I thought I would share..
It is a well-known fact that in the current climate there is a growing number of unemployed young people desperate for job opportunities. Social media offers a pathway towards securing a position in the workplace – if it is used appropriately. Young adults are used to viewing social media, for exactly that; social endeavours. Many Millenials..
Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..
You may have made lots of Twitter lists to categorise and follow key individuals. But what if you’ve made a list that you think you should be included on? Twitter doesn’t let you add yourself to your own lists… but Hootsuite does! Step 1: Go to your Hootsuite account and on your Twitter tab click..
After reading an article on social media influence, it was no surprise to learn that a quarter of women lie on Facebook; but it was interesting to learn about the impact these little white lies can have. I’m sure we’ve all told a fib or two as we all want to appear at our best,..
There are many ways to grow your social media following. One such way is to feature on national television. Unsurprising as this may be, the sheer speed at which it works shows just how powerful traditional media continues to be in influencing online presence. @Pastafa is mentioned on Sunday Brunch on 27th January at..
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