Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..

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Back in December 2011, video sharing giant Youtube underwent the biggest website redesign in its history as it introduced the concept of ‘Channels’, making it easier for users to subscribe to and watch content that interests them. Alongside this, the redesign was also used as an opportunity to align the site more closely to the..

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