One of the main advantages social media possesses over other marketing and customer service channels is that it helps your brand interact and engage with its customers on an individual level. Well, film director Robert Rodriguez has taken this idea to a whole new level. Rodriguez allowed fans to tweet him with their ideas and his favourites made the final cut.
Fans helped ‘cast the “agent” character, suggest a weapon, design a villainous monster and submit photos of themselves that were used as missing people posters.’ check out the full article here.
Rodriguez has allowed fans to have a real impact on his film; drumming up plenty of attention even before filming had started! Giving the opportunity to fans and customers to become an integral part of your movie or business empowers them as individuals and creates a strong bond.
Think about how your business could implement something similar in its social media strategy. Never underestimate the power of public engagement!