I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content.
Quick and easy ways to increase Facebook page likes
The more people that see your content, the better. More impressions, more clicks, more comments, more shares – all indicators of relevance in the Facebook algorithm. Having more Facebook fans is useful. But generating new likes can be a grind. Sharing great, well-crafted, social content is not enough to significantly grow those numbers.
Social media is all about building traction. Having more engaged fans gives every post more chance of picking up that initial traction needed to snowball and reach as many new fans as possible.
Here are three simple tactics than any brand can use to increase their Facebook likes, which could make a massive impact on the future success of Facebook content.
1. Invite your Facebook friends to like the page
This sounds totally obvious and it’s actually something Facebook prompts you to do. But, like most things Facebook prompts you to do, you most likely ignore it. Furthermore, if inviting your friends feels a little bit needy and that your brand is ‘bigger’ than that, you may have actively refrained from doing. But there’s good reason to do it.
This is a highly effective tactic and it will take you five minutes to implement.
Simply go to your business’ Facebook page and select ‘invite friends’ from the ellipsis drop-down menu (you will need to be a page admin to do this). You’ll then see a list of your friends, each with an ‘invite’ button next to their name (unless they already like your page). Go down the list and click to invite your friends as selectively as you like.
If you have already done this, it is worthwhile revisiting. People you have become friends with recently might be more likely to like your page so start with them.
If you’ve asked someone before and you think they’d really enjoy your page, ask them again, maybe with a private message. Ask others in your company to do the same.
Depending on how vast and good your friends list is (and how well you know your friends!), this should be the source of a few dozen likes, possibly hundreds. Naturally, this is a huge win if your page has only a few hundred or couple of thousand page likes. Obviously, if you have hundreds of thousands of (real!) page likes, this is going to make a fairly insignificant dent, but you may still find it worthwhile.
Bonus tip: you can use your email to invite friends. Follow the same process as above but select ‘invite email contacts’.
2. Invite people who have liked content
A very cool (maybe even game-changing) feature of Facebook is the ability to invite people who have liked your content to like your page.
On any post that has likes or other reactions, simply click on the likes to bring up the list. Facebook will show you who on this list already likes the page or if they have been invited – it’s here you’ll be able to invite anyone who you haven’t already.
If you have never done this before, you can go back through all the content you have ever posted and invite the people who liked it. If you have ever done some serious promotion of posts, you’re likely to have accumulated hundreds of engagements over the months and years.
Again, because there is some existing relationship between the user and your page, there is a very good success rate with this tactic. Whilst this involves a little more time investment than number 1, it’s still a very quick win in terms of increasing page likes.
IMPORTANT: remember this tactic every time you do a promoted post, competition or reaction post.
Once you’ve carried out these two tasks, you can compound the benefit using the following:
3. Run a ‘friends of fans’ campaign
If you’ve ever run Facebook ads and promoted posts before, you should be aware of ‘custom audiences‘. Custom audiences are built around data specific to your business and its Facebook page (as opposed to interests or demographics that anyone can choose to target).
Set up an advert aimed at ‘friends of people who like your page’. Since you’ve just significantly increased your page’s fan base by using the above two tactics, this advert is going to be shown to a fresh audience.
This type of custom audience is effective for most brands because the friends of the people who like your page are good candidates to be customers and, of course, more page likers. If you’ve never run a Facebook ad before, this is a great place to start.
Who should use these tactics?
These tactics are perfect for startups that have recently set up their social media profiles and are looking to build initial traction. They’re also critical for businesses that have fewer than maybe 3000 Facebook likes. Every hundred additional page likes are crucial for businesses pages at this stage.
If you’re thinking, “100 new likes for a page with 3000? That’s pointless!” Here’s what you’re missing:
New page likers have more value to you. Facebook will rank you as more relevant to these new fans than to those who liked your page several years ago but have never liked any content since.
Don’t overlook good value wins on social media. You never know who could become a superfan or online ambassador. These are some of the stones that are often left unturned but are super simple to implement and there’s simply no reason not to do it.