I was going about my daily business, meeting the odd client and shooting the breeze about all things social media when I got wind of the most unusual social media strategy I’ve yet come across. Apparently, if you haven’t the time to spread your activity out across the week, stick to doing it two days per week. That’s right; ‘Twitter Tuesdays’ and ‘Facebook Fridays’.
“Well, that’s excellent,” I thought, “your online presence is totally dictated by the alliteration of the two major social media platforms and two days of the week”. When do they use Pinterest, Instagram and LinkedIn? – They probably never get round to “YouTube Yesterday”.
Twitter Tuesdays? Seriously?
At least they use social media, but this is not the way to run your Twitter and Facebook accounts. If everyone abided by these rules; you might just get away with it, although your feeds might get a bit busy on the said days. Both platforms are far more effective when used throughout the day and throughout the week. ‘Twitter Tea-time’ would be an instant improvement to the alliteration management model, as would ‘Facebook Fagbreak’. Short, sharp and regular – there are scheduling tools to help you do this!
Anyway, you don’t need to be a social media mogul to appreciate the flaws in the once weekly scheme seeing as Tweeting all at once is just going to annoy people by spamming up their home feeds. Besides, someone may have tweeted an important enquiry or hurled you abuse on Wednesday morning and it’ll be there for 6 whole days before you realise. At least you’ll look laid back about the whole thing.
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