JC Social Media was very kindly referred to a client, this week, who definitely required our help. The company itself is very well established and is in an industry that lends itself particularly well to social media platforms such as Facebook and Twitter. We know this since we have previously dealt with a client in the same industry who absolutely thrived on these platforms.
Regarding this would-be new client; their current Twitter offering is highly self-promotional and rather unengaging. The client currently uses a social media team to look after their account and are happy to continue their contract. Why is the current client happy with them? Cost! The current agency provides their service very cheaply which the owner prizes very highly, and why shouldn’t he?
Cheap vs good value social media management
The problem is the value the contract is providing. If a very cheap, self promotional, Twitter account is alienating other users and not getting the results, then it is providing very little value! Surely the decision should be made on a cost-benefit basis, not just cost. There’s a reason why we don’t buy all our clothes from Primark and all our food from Aldi. Furthermore, the Twitter following of this account was relatively small and very sporadic. Followers were spread all around the country whilst the business was, in fact, very geographically specific. This really highlights the limited value of the service being provided – only a handful of followers were ever likely to visit the business!
What is important is not how much your social media company costs, it is what they do with the time they spend on your account. Anyone can write a few “come and visit us…” or “we have this special offer this week…” tweets and Facebook updates, but they probably won’t be generating you business. You might be paying a cheap price for the work that’s being done but you’re paying an awful lot compared to how much you’re getting in return.
Situation A – paying a company £x per month and getting 2 more customers per month as a direct result of the social media marketing
Situation B – paying a company £2x per month and getting 15 more customers per month as a direct result of the social media marketing
These situations can be the difference between your marketing campaign making your company a loss and making it profit; effective marketing pays for itself. Remember: If it works; it is worth paying for! Cheap does not necessarily mean economical and it certainly doesn’t mean good value.
Looking for good-value, effective social media management? Get in touch!