A key person of influence is an individual whose thoughts and opinions are highly valued in their industry. Whichever industry you are in, there will be key people of influence – you can probably name a few. For these people, their aura and personality are their brand and this drives their business (or businesses). Once an individual has become a key person of influence they have a lot of power, they hold many of the cards in that industry and influence views, opinions and even the market forces.
A great example is Gary Vaynerchuk of VaynerMedia. Gary V has built an empire around his personal brand and is widely regarded as the world’s thought leader in his sector of social media. What he says, goes – he is the voice of authority. He is not alone. Every industry and and niche has its key people of influence. The interesting this is that these individuals share some common characteristics that anyone can develop, given the right knowledge and training.
Key Person of Influence is a team with decades of experience in actually creating highly valued people. They have studied the common traits of KPIs and have identified the five most important elements of any key person of influence. The website gives you some great insights and they have two events scheduled in London for early 2014. Far from being an exclusive, expensive meeting of elite businesspeople, the events offer great value and have significant positive impacts on their attendees – check out the testimonials!