Our MD Jodie recently wrote an article for Start Your Business Magazine, all about social media for hospitality and why restaurants, bars, and clubs should use social media. It featured our favourite Italian restaurant, Buonissimo.
Why social media is no substitute for shoddy service
There are a host of important issues addressed in this piece. It should be clear that you cannot use social media as the gaffa tape to coverge gaping cracks in your customer service wall. Negative reviews on social media and TripAdvisor are incredibly damaging, especially as more and more consumers are seeking them out before making their final decision on where to go out to eat and drink.
The positives of being on social media in order to manage your reputation and communication far outweight the risks – negative comments will happen whether you’re there to respond to them or not.
Read more about social media for hospitality.