We’re super excited about the launch of our new book: #Winning at Social Media: It’s all about the interaction. It is MD Jodie Cook’s first book on social media and is set to change the way businesses use social media to generate sales and leads.
Let’s look at what you can expect from #Winning.
#winning at social media, the book
It’s all about the interaction. And it is! The interaction side of social media is widely underused and undervalued by businesses of all shapes and sizes. The truth is, businesses being able to interact with customers and each other is exactly what makes social media so revolutionary.
So what will companies learn?
Most companies use social media as a series of content platforms – places they can share content. A lot of this content can be quite salesy and isn’t really what social media is designed for. The phrase ‘content is king’ was thrown about too much and has given marketers the wrong impression.
This is particularly damaging for smaller brands who try to emulate larger brands’ success. The truth is, it’s easier for large brands to get away with it and smaller business owners became frustrated at their lack of success.
Here’s the good news:
The techniques in #winning can be used by businesses of ALL sizes to generate sales and leads through social media. The book focuses on strategies predominantly on Twitter and LinkedIn to identify audience members before engaging with them and influencing their decisions. A great example is the use of conversation drivers – a tactic that should excite all marketers!
#Winning at Social Media: what to expect
Social media specialist Jodie Cook takes you through the process of mastering the art of social media for business in logical steps. We immerse ourselves in exactly why social media is so powerful for businesses and why they simply have to be proactive on social media to get ahead of their competitors.
It then discusses how to craft the perfect strategy and exactly what you need to consider in order to do so. It becomes clear that without a solid strategy, your social media campaigns will really struggle to make an impact. It’s also crucial that your brand has a consistent voice that will resonate with your audience and make it instantly recognisable.
#Winning explains the theory behind what makes effective social media content, without going into too much detail in how to create it. This theory and analysis is paramount to your understanding of social media for business and is exclusive to #Winning.
The book then goes into great detail on techniques for hunting down members of your target audience and adding them to your hit list. These tactics span Twitter and LinkedIn, which should play a key role in your business’s social media strategy, particularly if you are a B2B business. This is a great way to actually see your list of prospects growing in front of your eyes.
This is the important bit:
We then are then taught how to approach these targets. This can be a real issue for people, especially those who are naturally shy! There are a number of examples provided to make sure you know how to convert your hit list into customers and collaborators.
Measuring your success:
JC Social Media prides itself on being able to demonstrate positive return on investment to its clients. A lot of people question how they can measure the ROI of social media so #Winning provides you with the tools to analyse your own performance and how you might improve it.
The whole book is designed for businesses to really make the most out of social media in a direct and tangible way. #Winning will soon become the defining social media marketing book of the generation as it explores theory and techniques never before seen in the industry.
Catch it on ebook in the Amazon Kindle store right here.